Visuals and Advertising

On Monday we had an STC meeting. The speaker was Bobby Rettew a MAPC graduate. He had a lot of great things to say but one of the things that resonated with me was his point about technology. He said he hasn’t use Dreamweaver and InDesign in a long time. He has self taught himself on all the software that he currently uses. In Visual Communication we all thought that learning the programs would be the most important part of the class. It has been commented in class that the most crucial thing to learn is the concepts and the theories about visuals. Software and programs come and go, technology advances, and learning a specific program is not what makes a person successful at what they do. Having a MAPC graduate who is successful and in the industry helps to reinforce these ideas.


Of course the other big thing this week was the Superbowl, which goes along great with chapter seven. Chapter seven states that ads make promises, show how life could be, point out inadequacies and promote a certain cultural ideal.

The commercials were great and here are a few of my favorites-

Monster.com - points out an inadequacies




Bridgestone-makes a promise




Doritos -cultural ideals