Tell Me More

The Introduction and Chapter one provided interesting background and theory on visual communication. One thing I noticed was that the authors would make statements that would make strong assertions but then never explain or go in depth about them. I am interested to see if the book continues this or explains those assertions.

So this blog post consists of some the assertions and my thoughts on them.

1. "Not being 'visually literate' will begin to attract social sanctions" (3). -What do they mean by 'social sanctions?'
2. 'Visual literacy' will begin to be a matter of survival, especially in the workplace" (3). - What is this based one? I want to read more about this but this sentence comes at the end of the paragraph.
3. "Within Western visual design, however, we believe that our theory applies to all forms of visual communication" (4). - this seems very generalized and it sounds like they found a culture to fit their theory instead of vice versa.
4. "Perspective is unique to images" (19)-- Why is it unique? I would like a little more explanation.
5. "Language in its spoken form is a natural phenomenon, common to all human groups" (21).- This is a poor word choice. A phenomenon and common? I understand what they are saying but a different word like - occurrence would have conveyed the message better.