I think the authors of the book took the last two chapters to bring in ideas that are not necessarily related to visal communication. It seems as though they are advocating the stance that everything in culture is intertwined and connected. Some parts of the chapters appeared to have nothing to do with visual communication until the authors would tack on a sentence at the end of the paragraph connecting it all. It seems as though they were trying to say that visual and culture go hand-in-hand and that you can't have one with out the other. The end of chapter 9 is says, "Similarly, as we have shown, scientific images have cultural meanings that govern not only how they are produced and for what purpose but also how they are interpreted and gain cultural value" (384). The things we see affect the culture and social constructions that we participate in.
For example-
We see this bumper sticker and associate it with elections, a cultural influence-
This is car symbol is part of the 'going-green' cultural wave-
This American Eagle symbol on a shirt identifies a person as part of the American Eagle culture-
The Wikipedia not only a place to look up culture but creates it as well.
One of my personal favorites-
0 comments:
Post a Comment